Return to the Planet of the Apes- Devo releases a new album.

Today Devo releases Something For Everybody, their ninth studio album and first in twenty years.  While it probably won’t go down as their strongest effort, Something shows Devo hasn’t really lost anything in the last twenty years (they have reunited in the past decade for a number of gigs and to sue McDonald’s; the “New Wave Nigel” character featured in Happy Meals was apparently a misappropriation of trademarked elements of the band’s look).  Opening with”Fresh”, Somebody is full of songs we have always expected from Devo: frantic pop songs wryly celebrating society’s unabated journey down the toilet.  The highlight of the first half of the album is “Don’t Shoot (I’m A Man)”, which features the best use of the phrase “don’t taze me, bro” outside of Gainsville, Fla.  It was released with this Target-Ad-esque video last April:

The Album has been available for stream on ColbertNation.com for a few days- Gerald Casale, speaking Kai Ryssdal on Market Place, said this about the band’s publicity strategy:

Ryssdal: So here’s where I do the “wait a minute” thing, because you guys now on this album have sort of gone that way — you’re using focus groups, you’re letting the audience pick the tracks that are going to be on the actual CD. I mean, you’re buying into it. A clever marketing ploy, probably, but I mean, you are doing it?

Casale: Well, it’s partly satirical, but it’s also having your cake and eating it too. Because we decided, what’s the one thing that Devo never did — which was play ball. We don’t exclude ourselves from the de-evolution process… That is definitely the culture we all live in. I mean, look what’s happened — the implosion of the music business in general, the functions of labels are almost gone, people have devalued music in terms of its cultural important and they feel they shouldn’t even have to pay for it. And with all the home-recording techniques, everybody puts out CDs and everybody thinks they can become the next huge act by using social networking like Facebook or MySpace. And it’s all largely an illusion. What’s happened is that so many CDs are put out per month, possibly 10,000 a month. Nobody can possibly even know half the music that exists out there. And so marketing is everything. Marketing is the end-all, be-all of our society.

(here is the interview in full)

If anything, there are moments of seemingly jarring sincerity near the end of the album – “No Place Like Home” to my recollection is the only Devo ballad I can think of (correct me if I’m wrong).  Having said that, however, the sincerity, at least musically, transforms more into a pastiche of Depeche Mode-esque emoting- how could Devo avoid jamming a tongue into that much cheek?  Really though, the thing I miss the most from early Devo on this album is the guitar work- Something is pretty much a straight forward electronic, strange dance album; I always thought Devo had really good guitar hooks.

Devo’s has always been and continues to be great, even if now they look more like five different versions of your boss wearing the same Halloween outfit to the office party than prophets from the future dystopia- I guess being part of the de-evolution includes the inevitable sixty year old paunche.  Too bad we can’t all work for dudes like that.

PLEASE INDULGE ME

This video has nothing to do with Devo, but it’s one of my favorite things ever from the Simpsons, and when I was looking for the photo of Roddy McDowell I was drawn to the siren song of the greatest musical that never was.  Let it stand here forever as my tribute to the undying genius of Phil Hartman.